The British Council and the GREAT Britain campaign are working with host of British theatres, museums, educators and artists on brand new productions of Shakespeare’s plays, film adaptations, public readings and educational resources for schools and English language learners of all ages in the UK and around the world.
The British Council creates international opportunities for the people of the UK and other countries, and builds trust between them worldwide. We call this work cultural relations.
We work in over 100 countries, connecting millions of people with the United Kingdom through programmes and services in the English language, the Arts, Education and Society. We believe these are the most effective means of engaging with others, and we have been doing this work since 1934.
The GREAT Campaign
The GREAT Britain campaign is the Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK.